Establishing a corporate culture as early on as possible is Karen Jackson’s, CEO of Jackson Solutions, secret to effective management. While cultures at different companies can look very different, Jackson said its key to create an environment that works for you as the business owner.
“Create a corporate culture from day one that reflects who you are as an owner,” she said. “Have that be your guiding light to grow. You have a better advantage over those who do this haphazardly.”
This culture should establish behavioral norms that demonstrate how you will conduct business. It should also represent your values as CEO.
“This is a great way for everyone in the organization to understand what you stand for, and how they will be held accountable,” Jackson said. “It also allows you to resolve differences that may come up. It’s a great way to learn and to get better.”
Having a desirable culture also makes the difference when recruiting top talent, Jackson said. At the consulting firm, for example, there is a “No Jerk” policy in place.
“We wouldn’t hire someone who was a jerk,” she said. “Our clients loved that about us, and it becomes a huge differentiator. As I hire people into the organization, I hire their values as well.”
Tags: culture, leadership, small business, values